For the launch campaign of Livo App on Instagram, I created a fun and relatable communication strategy tailored to nurses and doctors. Addressing their daily struggles—like chaotic shifts, lack of autonomy, and low transparency in payments—I designed a humorous "medical record" highlighting these pain points. These records were strategically placed in hospital and clinic parking lots, each with a unique QR code to track engagement. The campaign was amplified with a social media video showcasing the process and real reactions, reinforcing Livo App’s mission to bring more flexibility and control to healthcare professionals.

For the launch of Livo, I developed a creative and engaging campaign tailored specifically to healthcare professionals. By highlighting the everyday challenges they face—like lost medical records, chaotic WhatsApp groups, disappearing pens, and crowded elevators—I brought these familiar situations to life using the brand's colors. The campaign featured humorous and relatable visuals that captured their attention, while subtly emphasizing Livo’s commitment to simplifying their workday.