Working with Ahmed Pría was an exploration of the connection between art, writing, and spirituality. My role was to shape his personal brand, creating a strong and authentic identity for his digital presence. Inspired by rhythm, circularity, contrast, and primitivism, I developed a visual identity that reflects his writing and ceramics while designing a content strategy for Instagram that aligns aesthetics with storytelling. I produced original photography, short videos, and posts to capture his artistic essence and ensure a cohesive and engaging visual narrative. For his book launch, we focused on engagement and storytelling, using teasers, exclusive content, combining visuals and direct audience interaction to create an authentic and impactful launch. We leveraged exclusive content and discounts through Instagram automation to boost interaction, alongside social proof campaigns and online and offline events. Additionally, we developed content for his Amazon Books page and website to strengthen his digital presence and reach.